The political establishment still hasn't grasped what is happening to British politics. While Westminster commentators debate the precise positions of Labour and the Conservatives, ordinary voters are making a different choice. In Bury last Thursday, Reform UK polled 39.5% to take a council seat from the Conservatives. In Luton's Wigmore Ward, James Aaron Fletcher won with 32.9% of the vote — a gain from the Liberal Democrats. Two different councils. Two different opponents. One consistent message: people across England are choosing Reform.
What the Numbers Mean
These aren't flukes. They're a pattern. Reform UK has been polling between 26 and 32 percent nationally since the 2025 general election. That is not a protest vote — that is a movement. The party that didn't exist in its current form four years ago is now consistently polling ahead of the Conservatives and within touching distance of Labour.
In Bury, winning 39.5% of the vote in a council by-election is remarkable. By-elections tend to favour incumbents and well-organised local parties. The fact that Reform is achieving these numbers in contests where local name recognition matters enormously speaks to the depth of public frustration with the old parties. People aren't just dissatisfied. They are actively switching — in large numbers — to a party that speaks plainly about the issues they care about.
In Luton, taking a Lib Dem seat demonstrates something equally important: Reform's support isn't drawn exclusively from former Conservative voters. Across the country, Reform is winning people who voted Labour, Lib Dem, and even Green at the last election. This is a broad coalition united by a rejection of politics-as-usual.
What 7th May Could Look Like
On Thursday 7th May 2026, voters across 136 English local authorities will go to the polls to decide 5,014 council seats. Current polling projects Reform as the party with the highest national vote share. That does not automatically translate into the most seats — the first-past-the-post system can be cruel to evenly spread support. But even a partial translation of Reform's polling into council seats would represent one of the most significant political reshapings in modern British local government history.
Nigel Farage has committed more than £5 million to the May campaign, calling these local elections "the single most important event before the next general election." That investment reflects genuine strategic ambition. Reform wants not just to protest but to govern — to put councillors into town halls, to demonstrate that Reform's principles can be translated into policy, and to build the local infrastructure for a 2028 or 2029 general election campaign.
What Reform Councillors Actually Do
I can speak to this personally. As a Reform UK County Councillor for Preston East, I know that the work happens in committees, in casework surgeries, in scrutinising council budgets, and in holding officers to account. It is unglamorous work. It matters enormously. When Reform wins council seats in May, those councillors will be doing exactly this — fighting for their communities, challenging wasteful spending, and ensuring that the people who elected them have a genuine voice in local decisions.
The criticism from the establishment parties is always the same: Reform can't deliver. We're told we're a protest movement with no substance. The answer to that criticism is simple: you can't say Reform can't deliver until you give us the chance to deliver. And the British public, one by-election at a time, is starting to do exactly that.
The Old Parties Are Panicking — and They Should Be
Watch the response from Conservative and Labour strategists to these results. You'll see dismissal, spin, and increasingly desperate attempts to explain away what is happening. The Conservatives are haemorrhaging their base to Reform in the South and Midlands. Labour is haemorrhaging its working-class base in the North and Midlands. Neither party has a credible answer to the question: what do you offer people who feel let down by decades of managed decline?
Reform's answer is clear. Controlled immigration. Lower taxes for working people. A functional NHS that serves patients, not administrators. Public services that work. An end to the ideological projects that have diverted government attention and resources from the basics of good governance. That message is landing. Bury and Luton are proof. May 7th will be louder proof still.