It is the eve of the most consequential local elections since the 1990s. On Thursday 7 May, voters in England, Wales and Scotland will go to the polls in council, mayoral and devolved national contests. Nigel Farage's message to reporters this weekend was characteristically direct: Reform UK will perform "stunningly well."
The polling backs him. YouGov's MRP model has Reform UK ahead in all 13 West Midlands council areas, with double-digit vote share leads in seven of them. PollCheck projects Reform on course to take outright control of Essex, Norfolk and Suffolk County Councils. Council by-election scorecards across 2025 and 2026 show a party gaining seats every week, often from a standing start.
The Reform UK Insurgency Is No Longer an Insurgency
For most of the last decade, the political class wrote off the populist right in Britain. UKIP came and went. The Brexit Party arrived, served its purpose and dissolved. Reform UK was supposed to be the third act of a tired show. It is now the leading opposition force in working-class Britain, with a polling lead that has held for the better part of a year and a ground operation that the Conservative Party can only dream of.
Nigel Farage's "double or quits" pre-election push, with more than £5 million spent over four months, has put a Reform UK leaflet through more letterboxes than the Conservatives, the Liberal Democrats and the Greens combined in dozens of target wards. This is not a flash protest vote. It is the construction of a serious political machine, in real time.
Why This Matters Beyond Thursday
The local elections are not just about bin collections, council tax rates and planning committees, important as those things are. They are a national referendum on a Labour government that has lost the country's confidence and a Conservative Party that cannot decide whether it is in opposition or in retirement.
If the polls are right, Reform UK will win more council seats on Thursday than at any election in its history. It will run county councils responsible for billions of pounds of public spending. It will set the agenda on tax, immigration, planning and policing across whole regions of England. And every Reform-led council will be a working demonstration of what a Reform UK government would do nationally — sober, low-tax, common-sense administration.
Lower Council Tax. Cleaner Streets. Honest Politics.
Reform UK councils have already delivered the lowest average council tax rises in the country, as confirmed in The Telegraph's analysis. They have declared illegal migration emergencies. They have moved to abolish the diversity and inclusion bureaucracies that have sucked money out of frontline services. The pattern is consistent. The pattern is popular.
From Lancashire, where I serve on County Council for Preston East, I can tell you exactly what voters at the door are saying. They are tired of being told that things have to be this way. They are tired of being lectured by a political class that does not live the consequences of its decisions. They are ready for change.
Forty-Eight Hours From History
Whatever happens on Thursday, British politics will not look the same on Friday morning. Labour will be reckoning with a leadership challenge. The Conservatives will be staring at their relevance. Reform UK will have moved from polling phenomenon to governing force across large parts of the country.
The polls open at 7am on 7 May. If you have not yet decided how to vote, vote for the change you actually want. Vote Reform UK. The country has waited long enough.